Indianapolis branding agency helps launch Apex HEALTHeTrac: a new, innovative way to change employee health plans and help control healthcare costs

It's been an exciting and busy 8 weeks here at Beltrame Leffler, for us and our client, Apex Benefits Group. We've worked with Apex for awhile and recently designed and developed their new website. Additionally, last fall we began a rebranding and repositioning initiative for Apex using our Brand Machine process. Armed with this new branding focus, Apex was ready for a new marketing campaign in 2009.

In mid-February, we met with Apex and they outlined the concept for a new, innovative approach for employers and their employee health benefits plan. They wanted to launch the new program by April for a key selling season, so we went to work. The program launched on April 18 with an ad in the IBJ.

However, prior to that happening, there were numerous things that needed to be done. We developed a name (HEALTHeTrac), logo and themeline for the new program. We worked on all key messaging and several other marketing tools. This is a fully integrated launch campaign that utilizes both traditional and new media.

We and the client, Apex Benefits Group, are excited about this campaign and its possibilities. As an agency, we look forward to having the opportunity to do this for other clients looking to make a big impact with proactive branding and a creative integrated campaign. If you are looking for such a big impact, please call us at 317-916-9930 or email us at fbingle@bladv.com.