As far as online marketing tools, what are you currently using and what do you plan to increase in 2009? I attended a webinar that talked about such things recently.
In the webinar, they talked about the results of a survey of 400 companies on online media usage. From this study, the two biggest current uses are for websites and email. These were followed by search marketing and webinars. The third tier included online display ads, online video, discussion forums and blogs. Some (10%) were even using virtual trade shows. Interesting to me was the already relatively high use of webinars, online videos and discussion forums.
| Marketing Tool | % Using |
| Website | 90+% |
| 90+% | |
| Search marketing | 69% |
| Webinars | 50% |
| Online display ads | 43% |
| Online video | 42% |
| Discussion forums | 35% |
| Blogs | 34% |
| Other web 2.0 media | 20% |
| Virtual trade shows | 10% |
These were tools that are already being used. For 2009, these companies saw more increases planned for search marketing, online video, discussion forums, webinars and even more email.
| Increases in 2009 | |
| Search marketing | +46% |
| Online video | +40% |
| Discussion forums | +38% |
| Webinars | +38% |
| +37% |
You may want to seriously look at what you and your company are doing now, and how you can possibly implement some of these online media to help you reach your audience and 2009 goals.
Another interesting point was that there is a new way to reach your audience and for lead generation. The Old Way was for the "sellers" to be in charge and to be presenting information and appeals to their prospects in a one-way exchange. The "sellers" were trying to qualify the buyers. That Way can be represented by marketing and advertising on TV, radio, print, newspapers and outdoor. But that has changed. The New Way, due to the Internet and search, is for the "buyer" to be in charge, and the "buyer" is qualifying the seller before they make their purchase decision.
Therefore, you and your company need to be out in front of "buyers" and giving them opportunities to see and read about you and to "qualify" your company and products. If they are able to "qualify" and interact with your company, then they will be visiting your website and calling you, rather than you trying to find and persuade them.
Beltrame Leffler Advertising has helped our clients to take advantage of this New Way, and can do the same for your company. To find out how, please visit our website at www.bladv.com or call us at 317-916-9930.
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